cape town tour

Why ethical tourism so important to rural communities

Why ethical tourism so important to rural communities

Ethical travel and tourism has the ability to change the lives of entire communities - as the story below shows.

The Pilanesberg National Park is a small state-owned reserve about 90 minutes' drive from Johannesburg. It's particularly famous for its proximity to the love-it-or-hate-it Sun City, South Africa's answer to Las Vegas.

The Pilanesberg Tourism Incubation programme is a three-year business development project: the idea was to identify 50 Small, Micro and Medium Enterprises operating within or close to Pilanesberg and enroll them for development support for the 3 years.

The support takes many forms, not just financial. There's mentorship, coaching and marketing all provided totally free.

What's particularly great about this is that Fair Trade in Tourim SA was chosen as the provider for this programme: it has a a demonstrated ability to promote inclusive tourism growth benefitting SMMEs and co-operatives located around protected areas in South Africa.

“Unless local black businesses are given the opportunity to integrate into the formal tourism economy around national parks, the future of these parks and communities will be dire,” said Ms Edge CEO at FTT. “Rural communities need to derive real tangible value from the wildlife economy and FTT is committed to playing a productive role in facilitating this integration".

Pictured is Refiloe Tladi, one of the Women In Tourism tour operators identified by The Incubation Programme for assitance and support.

Wellington - the South African winelands town you ...
The San community of the Kalahari

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We’re an ethical private travel planning company focused on Southern Africa.

We offer ready-made and also customised holidays and journeys across this unique region of the world.

When our clients travel with us, they are assured that their travel spend is directly supporting local African companies that offer sustainable products and services, both in terms of people and planet.


Our logo is an image of a skull found in the Rising Star Cave System in Gauteng, South Africa in 2013. It was named ‘homo naledi’, meaning ‘human of the stars’.

The cave system has so far given rise to the remains of over 15 individuals, making it the largest hominid fossil remains site ever discovered.

Travelling to Southern Africa is truly a return to the source of humankind, to Where It All Began.