cape town tour

Day Zero and Water Heroes

It seems that the water crisis in Cape Town is getting more and more traction across the globe, but now the focus has shifted from the rather sensationalist 'death of Cape Town' to the more important story of how Cape Town has not only bucked the global trend but is actually leading the world in water conservation and strategy.

We were most interested to discover this article in, of all places, the Los Angeles Timesm which makes the case that Cape Town's management, and most particularly the citizens personal and unwaivering engagement with water conservation, has actually put California (and for that matter Australia) to shame.  This remarkable achievement was not an easy battle: it involved very clever social media and marketing campaigns directed at different communities in different ways as well as a strong stick in the form of water police and heft fines for using municipal water.

Capetonians have done something unprecedented and truly remarkable: the entire city has in the space of six months reduced its water consumption by over 50%.  No city on the planet has managed this ever. It makes such a refreshing change to see Africa finally being reported as a world leader and shining example, rather than the usual disaster rhetoric that gets churned out in the world's media.

http://www.latimes.com/world/la-fg-south-africa-drought-20180401-story.html

Sustainability South Africa style
Penguins!

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26 Brunswick Road
Tamboerskloof, Cape Town

Office +27 21 424 5347
Cell +27 72 136 9096

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Email: travel@whereitallbegan.co.za

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About

We’re an ethical private travel planning company focused on Southern Africa.

We offer ready-made and also customised holidays and journeys across this unique region of the world.

When our clients travel with us, they are assured that their travel spend is directly supporting local African companies that offer sustainable products and services, both in terms of people and planet.

Ethos

Our logo is an image of a skull found in the Rising Star Cave System in Gauteng, South Africa in 2013. It was named ‘homo naledi’, meaning ‘human of the stars’.

The cave system has so far given rise to the remains of over 15 individuals, making it the largest hominid fossil remains site ever discovered.

Travelling to Southern Africa is truly a return to the source of humankind, to Where It All Began.