cape town tour

The 'country store' concept in South Africa

The 'country store' concept in South Africa

In any road trip across South Africa one comes across some weird and wonderful country shops, many of which are just so delightful they deserve a bit of a spotlight for their boldness and sheer joie de vivre. These places often started out as literally the only store in town centuries ago, selling anything and everything that the local farming community needed.

Now they've moved with the times and offer more of a lifestyle shopping experience, selling food, hosting small events and also interior decor amongst many other things.

One that caught our eye recently in the tiny town of Willowmore, which lies at the entrance to the largest wilderness reserve in South Africa, the Baviaanskloof.  It's called Sophie's Choice, a name clearly derived from the book of the same name but also the owner herself, and is an absolute treasure-trove of antiques, books, coffee and food.

Sophie also runs a beautiful guesthouse in the town by the same name: so you can enjoy browsing the shop and then stay the night in it too - it's just as ecclectic as the store.

Farmstalls - a South African obsession
African bathtubs - soak yourself sexy!

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Exceed House
Springfield Office Park
Belleville, Cape Town

Office +27 21 424 5347
Cell +27 72 136 9096

WhatsApp +27 72 136 9096


Skype: philrendel

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We’re an ethical private travel planning company focused on Southern Africa.

We offer ready-made and also customised holidays and journeys across this unique region of the world.

When our clients travel with us, they are assured that their travel spend is directly supporting local African companies that offer sustainable products and services, both in terms of people and planet.


Our logo is an image of a skull found in the Rising Star Cave System in Gauteng, South Africa in 2013. It was named ‘homo naledi’, meaning ‘human of the stars’.

The cave system has so far given rise to the remains of over 15 individuals, making it the largest hominid fossil remains site ever discovered.

Travelling to Southern Africa is truly a return to the source of humankind, to Where It All Began.