A spectacular, panoramic view of the coastline of the South African Cape Peninsula, boasting breath-taking sea-side accommodation...just one of many superb tours with Where It All Began.

Ethical South African Accommodation

On this page, we have selected our Top 50 places to stay across South Africa. The emphasis is on high quality establishments with a heritage appeal but with an ethical and sustainable approach to travel. Most of these places are owner-managed and have no more than 20 rooms, some as few as 5.

Click a map pin for information about the accommodation venue. Each info box includes a website address which takes you to the establishment’s own website, so you can look around on their page to see what they offer.

Our selection below includes spectacular African Safaris. Create a bespoke tour for your travel through Africa.

If you particularly like one of our choices, you can send us a message using the chat function at the bottom of the page and we’ll send you more details.

Contact Us

Exceed House
Springfield Office Park
Belleville, Cape Town

Cell / WhatsApp +27 72 136 9096

WhatsApp +27 72 136 9096

Email: travel@whereitallbegan.co.za

Contact Us


We’re an ethical private travel planning company focused on Southern Africa.

We offer ready-made and also customised holidays and journeys across this unique region of the world.

When our clients travel with us, they are assured that their travel spend is directly supporting local African companies that offer sustainable products and services, both in terms of people and planet.


Our logo is an image of a skull found in the Rising Star Cave System in Gauteng, South Africa in 2013. It was named ‘homo naledi’, meaning ‘human of the stars’.

The cave system has so far given rise to the remains of over 15 individuals, making it the largest hominid fossil remains site ever discovered.

Travelling to Southern Africa is truly a return to the source of humankind, to Where It All Began.

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