Despite the glossy marketing, tourism and travel is sadly a highly exploitative business, even in industrialised countries, but especially exploitative in poorer countries, like those in Southern Africa.
‘Ethical travel’ is a relatively new concept, especially in Africa: it doesn’t mean ‘eco-tourism’ or ‘voluntourism’ (although these could be ethical). For us, ethical travel means travelling in such a way that one is mindful of how tourism and travel can have a negative impact on both people and planet. It also means actively taking steps to not only mitigate that impact, but actually turn it into a positive and mutually beneficial impact.
To that end, we only offer ready-made and also custom-built trips all across the region that are owned/managed/directed by disadvantaged individuals and/or have credible, visible policies on how to they act responsibly in terms of their:
In a nutshell, we only use the services of companies that put people and planet first in a genuinely honest and responsible way.