Despite the glossy marketing, tourism and travel is sadly a highly exploitative business, even in industrialised countries, but especially exploitative in poorer countries, like those in Southern Africa.
‘Ethical travel’ is a relatively new concept, especially in Africa: it doesn’t mean ‘eco-tourism’ or ‘voluntourism’ (although these could be ethical). For us, ethical travel means travelling in such a way that one is mindful of how tourism and travel can have a negative impact on both people and planet. It also means actively taking steps to not only mitigate that impact, but actually turn it into a positive and mutually beneficial impact.
To that end, we only offer ready-made and also custom-built trips all across the region that are owned/managed/directed by disadvantaged individuals and/or have credible, visible policies on how to they act responsibly in terms of their:
In a nutshell, we only use the services of companies that put people and planet first in a genuinely honest and responsible way.
We offer an ethical travel planning service to any level and for any type of trip: at the most basic level, we offer suggestions for destinations to visit, things to do and places to stay that are truly ethical and responsible. At the most sophisticated level, we build entire trips of many weeks in duration that cover absolutely every possible component from flights to accommodation to transfers to guiding and even dining.
We offer everything from fully independent self-drive journeys right up to fully guided, portered and chauffeured journeys, or combinations of the two.
Using Where It All Began to plan your next Africa trip means two things: knowing that you are getting the best possible price for the journey but also that you’re making a real and lasting contribution to the people and the planet in this most beautiful, yet fragile, part of the world.