Welcome to Where It All Began

At Where It All Began, we're driven by a deep passion for sustainable adventure travel across Southern Africa. Our expertly crafted journeys are designed to immerse you in the rich tapestry of this incredible region, showcasing hidden gems and breathtaking landscapes that we've discovered firsthand.

Whether you're seeking bespoke tours, thrilling safaris, or perfectly tailored travel packages, our adventures cater to every traveler, every preference, and every budget. Experience the heart of Southern Africa like never before with our sustainable travel solutions.

Travel sustainably. Travel with Where It All Began.

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Trustpilot Review

5 star rating


"Its been great dealing with you and I'll certainly recommend you to any friends thinking of visiting SA. We've had an amazing time and will certainly be back, Thanks for your all your help and patience in dealing with us we really appreciated it"
- Roly and Pat

-- Registered Member of these organisations --
Satsa Logo
Southern Africa Tourism Services Association
Responsible Travel
Tour operator for Responsible Travel
The International Air Transport Association

Contact Us

Exceed House
Springfield Office Park
Belleville, Cape Town

Cell / WhatsApp +27 72 136 9096

Email: travel@whereitallbegan.co.za

Contact Us


Where It All Began is committed to crafting active adventures that not only thrill but also preserve the natural wonders and cultural heritage of Southern Africa.

Our mission is to provide sustainable adventure travel experiences that connect travellers with off the beaten track experiences in this diverse region through cycling, hiking, sailing, diving, off-roading and other low-emission methods of travel.

Through responsible tourism practices, we aim to leave a positive impact on local communities and ecosystems, ensuring that future generations can continue to explore and cherish the places where it all began.


Our logo is an image of a skull found in the Rising Star Cave System in Gauteng, South Africa in 2013. It was named ‘homo naledi’, meaning ‘human of the stars’.

The cave system has so far given rise to the remains of over 15 individuals, making it the largest hominid fossil remains site ever discovered.

Travelling to Southern Africa is truly a return to the source of humankind, to Where It All Began.

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